“营销分析”专项系列课程 百度网盘(1.22G)

Lesson1-互联网追踪（Tracking）.pcwl[44.39M]

Lesson1-什么是决策树？.pcwl[26.27M]

Lesson1-什么是营销组合模型？如何选择变量、建立模型？.pcwl[32.75M]

Lesson1-因果推论.pcwl[31.92M]

Lesson1：什么是媒介测量与学习（MediaTest&Learn）？.pcwl[43.78M]

Lesson2-A-B测试的实验设计.pcwl[43.57M]

Lesson2-广告变量的变形.pcwl[38.66M]

Lesson2-聚类分析.pcwl[44.09M]

Lesson2-什么是归因？单触点归因.pcwl[43.39M]

Lesson2-增量模型在营销中的应用与优势.pcwl[46.50M]

Lesson3-多触点归因Multi-TouchAttribution.pcwl[34.75M]

Lesson3-分析结果.pcwl[48.72M]

Lesson3-如何解读模型结果.pcwl[34.60M]

Lesson3-随机森林算法基础.pcwl[58.85M]

Lesson3-增量模型算法.pcwl[60.54M]

Lesson4-PSA与GhostAds.pcwl[49.04M]

Lesson4-解读模型结果.pcwl[53.41M]

Lesson4-媒介策略诊断SideDiagnostic.pcwl[21.48M]

Lesson4-用户终身价值LTV.pcwl[40.59M]

Lesson4-增量模型的几种机器学习方法.pcwl[51.36M]

Lesson5-Attribution前言串讲.pcwl[22.78M]

Lesson5-先行指标LeadingIndicators.pcwl[23.04M]

Lesson5-一个实例.pcwl[48.15M]

Lesson5-营销战役的ROI与Lift分析.pcwl[56.54M]

Lesson5-在数字营销中驱动增量（1）.pcwl[51.30M]

Lesson6-A-B测试的局限、进阶方案（以Netflix为例）.pcwl[43.72M]

Lesson6-Attribution前言串讲（2）.pcwl[30.14M]

Lesson6-不同机器学习模型之间的比较、高频面试题.pcwl[28.04M]

Lesson6-如何准备MMM的面试？.pcwl[44.34M]

Lesson6-在数字营销中驱动增量（2）.pcwl[55.00M]

播放器与播放说明.7z[1.72M]